Deciding between search engine optimization (SEO) and pay-per-click (PPC) marketing for law firms is often seen as an either/or decision. Which one is more cost effective? Legal marketing expert Jason Bland writes in Forbes that both offer “significant benefits.” Each method has pros and cons to consider, however. Find out what the pros and cons are in this article at Forbes.com.
Tag Archives: advertising
How mobile-friendly is your advertising?
When a potential client searches for an attorney, where are they more likely to be — in front of a PC or laptop, or using a smartphone? According to the latest research, 60% of Google searches are now being run on a mobile device. But are most people searching for legal services using mobile devices? Jason Bland of Custom Legal Marketing takes a look in this story
at Forbes.