Since the advent of smart phones, having a mobile-friendly website was a “nice to have.” This changes on April 21, 2015, when Google expands its use of mobile-friendliness as a ranking signal.
According to a recent Google blog post:
“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
[sws_pullquote_right]For more information:
Why Your Law Firm Website Needs Responsive Web Design[/sws_pullquote_right]
In other words, if your website is not mobile-friendly, expect to lose a significant amount of traffic that comes from your mobile users, because your site will be punished in mobile search rankings.
On the other hand, if you have a responsive website that resizes itself to fit cell phone, tablet and desktop devices, expect a nice boost in searches that are made on smart phones. This is extremely important because:
Google is already labeling law firm websites as being “mobile friendly,” and it rewards them with a ranking boost.
To get help with making a mobile-friendly site, check out Google’s guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:
Needless to say, now is the time to check if your website is mobile-friendly, and if it is not, to make it so.
Highlights of a mobile unfriendly site:
Highlights of a mobile friendly site:
Read: Why Your Law Firm Website Needs Responsive Web Design