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$435M Juul Settlement Finalized Between 33 States

The Wisconsin DOJ announced Thursday that it and 32 other states and territories finalized a $435 million agreement with JUUL Labs, resolving a two-year bipartisan investigation into the e-cigarette manufacturer’s marketing and sales practices.

Wisconsin’s allocated share of the agreement is more than $14.7 million. In addition to the financial terms, the settlement would force JUUL to comply with a series of strict terms severely limiting their marketing and sales practices. “This agreement is the result of a bipartisan effort to hold JUUL accountable for marketing e-cigarettes to young people,” said Attorney General Josh Kaul. “We must continue working to keep kids safe from e-cigarettes.”

Karen Timberlake, Wisconsin Department of Health Services Secretary-designee, says, “We applaud the efforts of the Wisconsin DOJ in reaching this settlement that will prevent JUUL from engaging in further deceptive marketing practices that target youth. Preventing the exposure of Wisconsin’s children and young adults to harmful nicotine products reduces their chance of developing addiction and other nicotine-related health risks. This is a win for Wisconsin families as we work to protect the health and safety of the youth in our state and across the nation.”

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