News Inferno; November 26, 2013
Recently, the maker of LG Electronics’ Smart TV admitted to collecting information on consumers’ viewing habits, apparently without consumer knowledge.
LG’s new line of Smart TVs collect viewer data to customize the advertising seen on their screens, according to Law Technology News. A blogger figured out what LG was doing by running a traffic analysis with his LG Smart TV and found that his viewing information was being sent to LG’s servers via his routers. The blogger posted information on his site showing and explaining that the TV works like a computer, collecting information in much the same way that cookies do.
The blogger, IT consultant Jason Huntley, found that his LG Smart TV continued to collect data despite his having activated the television’s privacy settings to stop that from occurring, according to Digital Trends. After conducting analysis of the data sent from his TV to LG’s servers, Huntley discovered that “viewing information appears to be being sent regardless of whether this option is set to On or Off,” he wrote on his blog. “This information appears to be sent back unencrypted and in the clear to LG every time you change channel, even if you have gone to the trouble of changing the setting above to switch collection of viewing information off.”
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