July marks the halfway point of the year and a crucial time for attorneys to pause, evaluate, and refocus. If your firm hasn’t conducted a mid-year marketing audit for law firms, now is the time. Whether you’re a solo practitioner or managing a high-volume personal injury practice, assessing what’s working (and what’s not) can help you finish strong in 2025.
Start by reviewing your law firm marketing strategies from the past six months. Which campaigns drove quality leads? Are you seeing returns on your paid advertising? Use your KPIs, such as cost per lead, case value, and conversion rate, to determine where to focus your efforts. Don’t just track vanity metrics. Focus on what builds your book of business.
One of the most overlooked elements is your intake and conversion process. Even the best marketing funnel can’t overcome a disorganized intake team or a slow response time. In 2025, clients expect rapid communication and personalized follow-up. Streamlining this step can dramatically increase the number of signed cases without incurring any additional costs.
Next, identify the legal marketing tips and trends that are gaining traction in your practice area. For many personal injury and criminal defense lawyers, strategies such as video marketing, educational webinars, and Google Local Services Ads are yielding tangible results. If you’ve been putting off trying something new, now’s the time to test before the busy fall season begins.
Another powerful area to evaluate is your referral pipeline. How often are you connecting with past clients, fellow attorneys, and professional associations? Some of the most successful attorneys generate consistent case referrals by staying active in their networks, primarily through associations like The National Trial Lawyers (NTL). With its membership directory, exclusive conferences, and NTL Events, you gain direct access to attorneys across the country who can refer high-quality cases.
If you’re a member of The National Trial Lawyers, take full advantage of your profile page, listservs, and networking tools. If you're not yet a member, consider joining now to expand your network, stay on the radar of other trial attorneys, and access CLE programs that enhance both your courtroom and business skills.
Finally, use your mid-year audit to plan for the third and fourth quarters. Consider whether significant verdicts, holiday campaigns, or major legal events may drive new business. Align your law firm business development efforts now to maximize your momentum heading into the end of the year.
The most successful attorneys treat marketing and operations like part of the case strategy—measured, optimized, and intentional. Take the time this June to evaluate what’s already working, improve what’s not, and position yourself for a profitable second half of 2025.
Want to gain referrals, elevate your brand, and sharpen your strategy? Join The National Trial Lawyers today and connect with attorneys who are already doubling down.
