The courts are seeing an explosion in Xarelto products liability cases.
Right now is an excellent time to start a practice in mass torts cases involving Xarelto, a blood-thinning drug. The main driver is the first bellwether (test case) trial, which is coming up on April 24, 2017, with the second one scheduled for May 30.
When that takes place, attorneys will see widespread marketing for clients and patients who took Xarelto. Marketing experts say the time to get involved is right now.
The two defendant companies -- Janssen Pharmaceuticals and Bayer -- are facing a potential liability of $2.5 billion, based on settlements in similar cases. Estimates place the settlement value up to $500,000 in a wrongful death case, and the average settlement could be $162,000.
Want to learn more about starting or expanding a Xarelto practice? Watch the webinar "Mass Torts Marketing: Xarelto"
At this point, it’s very easy to get involved in Xarelto litigation. The court has established both short and long-form complaints. So essentially, all that an attorney needs to do is find a client and fill in the blanks as appropriate. The defense has put together a plaintiff fact sheet that goes through questions about the medical history of the patient, also available from the court, that’s a fill-in-the-blanks sheet.
A mass torts practice is quite different from typical personal injury cases where the facts and defendants change from client to client. With mass torts, an attorney has a fixed set of facts and defendants. The primary effort that needs to be put in is acquiring new clients.
With more than 15,000 cases already, attorneys might be asking: are there any more plaintiffs out there to find? And the answer to that is yes — there are many more potential plaintiffs. More than 7 million people worldwide have been prescribed Xarelto, and at least 2 million Americans have atrial fibrillation that’s treated with Xarelto. All of these people are potential plaintiffs.
The two defendant companies are facing a potential liability of $2.5 billion, based on settlements in Pradaxa cases in 2014. The settlement value could be up to $500,000 in a wrongful death case, and the average settlement could be in the neighborhood of $160,000.
Xarelto was designed to replace an older drug called warfarin (Coumadin). Warfarin still in use today. It was originally approved in 1954 by the FDA, it can easily be reversed with Vitamin K, the blood element that causes clotting.
Warfarin requires the doctor who prescribed it to monitor a patient’s diet and dosage carefully. Xarelto, on the other hand, was marketed as a once-a-day dose, despite that it has a short half life: between 5-9 hours.
There was a strong profit motive to create a new drug when warfarin became generic. The lowest available price of 30 standard warfarin tablets is $4. The lowest price for 30, 5 mg Xarelto tablets? — $405.
It is clear why Xarelto became a blockbuster drug for Johnson & Johnson: In 2014, the company had sales totaling $3.7 billion for Xarelto alone.
The FDA approved Xarelto as a once-a-day blood thinner to reduce the risk of blood clots after hip or knee replacement surgery in July 2011. A few months later in November 2011, it was approved to reduce the risk of stroke from atrial fibrillation. Then in November 2012, the agency expanded it to treat deep vein thrombosis and pulmonary embolism.
Since Xarelto went on the market, the manufacturers ignored the dangers of Xarelto. It has no reversal agent or antidote, and can cause uncontrollable internal bleeding. Also, the plaintiffs allege that Xarelto can actually cause strokes and blood clots if discontinued abruptly. The plaintiffs also charge that the makers of the drug failed to warn users and actually concealed the fact that Xarelto causes uncontrolled internal bleeding.
Meanwhile, Janssen and Bayer continue to advertise Xarelto aggressively. One TV commercial featured comedian Kevin Nealon, NASCAR driver Brian Vickers and Hall of Fame golfer Arnold Palmer. The 87-year old Palmer wore a pink sweater and said, “Treatment with Xarelto was the right move for us.” Many people are wondering if that is true in the wake of his death on September 25, 2016, which was preceded in August 2016 by surgery for gastrointestinal bleeding. See Did Xarelto, the Drug Arnold Palmer Promoted, Lead to His Death?
The vast majority of Xarelto cases are in multidistrict litigation Eastern District of Louisiana before Judge Eldon Fallon, where the bellwether trial is coming up.
Meanwhile, a smaller cluster of 1,100 claims have been filed in the Philadelphia Court of Common Pleas in Pennsylvania state court before Judge Arnold New. Finally, there’s a small group of 31 cases in California Superior Court before Judge Kenneth Freeman in Los Angeles.
The plaintiff in the April 24 bellwether trial is Joseph Boudreaux, Jr. in Lafourche Parish, Louisiana. He was prescribed Xarelto in 2014 for atrial fibrillation. He only took the drug for 21 days before he suffered severe gastrointestinal bleeding, and he survived only because of several blood transfusions.
Evidence will be presented at the trial how Bayer and Janssen ignored many danger signals.
Studies began showing as early as 2008 that Xarelto was more dangerous than other blood-thinning drugs. The New England Journal of Medicine published articles in 2008, 2011 and 2012 all of which discussed an increased risk of adverse events.
In 2012, the FDA recorded “serious adverse events” reports about Xarelto. This was the first year after the drug was on the market and there were 2,081 serious adverse events. 151 of those were deaths, compared to only 56 deaths from warfarin.
In 2013 and 2014, the FDA required that Xarelto drugmakers include boxed warnings.
The prevailing view about a settlement is that nothing will happen until the litigation affects the stock price of Bayer and Johnson & Johnson. This may happen this year, based on settlements involving a similar blood thinner called Pradaxa.
Pradaxa was approved in 2010 before Xarelto and it was a commercial success, generating huge sales for Boehringer-Ingelheim. Unfortunately, like Xarelto, Pradaxa didn’t have an antidote for bleeding. Thousands of lawsuits were filed, and in 2014, Boehringer-Ingelheim settled 4,000 cases in state and federal courts for $650 million. Individual settlements ranged from $500,000 to $12,000.
For purposes of calculating how big a settlement for Xarelto might be, lawyers can start with the average Pradaxa settlement of $162,500. When multiplied by the 15,611 cases that are currently filed in the federal MDL, this produces a potential liability of $2.53 billion.
This is why Xarelto is an attractive addition to a personal injury practice.
To learn about attracting potential clients for Xarelto cases, watch the webinar sponsored by LawLytics. Do you have questions about marketing a mass torts practice? LawLytics can help. Call at 800-713-0161 or schedule our call.