Today's attorneys are well-versed in how a client's social media posts can and will be used against them in a court of law. But what do you do when a client goes viral for all the wrong reasons? In this episode of the ABA Journal's Asked and Answered from the Legal Talk Network, Stephanie Francis Ward talks to attorney Pete Wentz, an expert in crisis management and communication strategy. Wentz talks about what's worked for him in addressing social media furors, when you should know that it's time to take action in an online controversy, and what common legal advice can actually be least helpful in putting out social media fires.