San Diego's public school schools have filed suit against Juul Labs, Inc., the largest U.S. producer of e-cigarettes, accusing the company of deliberately marketing its vaping products to young people, effectively rolling back years of progress made by anti-smoking campaigns.
A 40-page complaint filed in San Diego Superior Court on behalf of the San Diego Unified School District on Tuesday alleges that Juul's product "disrupts the learning environment," causing an increase in student absences due to vaping-related illnesses and hurting the schools "by diverting funding away from learning toward educational campaigns, prevention, and treatment."
The school district, the second-largest in California, is seeking monetary compensation for costs incurred as a result of the rise in the use of e-cigarettes among youth.