uccessfully marketing law firms has become a unique method unto itself, and now one entrepreneur is recommending some of those techniques to other businesses. Entrepreneur Tony Verner says his strategy, which he calls The Trial Lawyer Marketing Method, "helps you intimately understand your prospects and market to create a "big idea" that leads your prospects through your case argument so they become your customer."Â Read more about how legal marketing can work for non-legal businesses in this article at Entrepreneur.