In a landmark move, The Sentinel Group® has announced that it has signed an exclusive strategic partnership today with the nation’s leading legal intake group, allowing them to now be a one stop solution for firms looking for case acquisition./a>
“This has been a long time coming and we’re very pleased to now be able to offer law firms a comprehensive strategy from media acquisition to full campaign support. “ says Adam Warren, President of The Sentinel Group. “This is a game-changer on many levels. The Sentinel Group is proud to be able to offer this arrangement exclusively to benefit our partners.“
In addition to providing firms with nationwide performance-driven and traditional cash buy advertising, with this new partnership The Sentinel Group can now connect firms to full service back-end campaign support including:
“To be clear, it’s business as usual at The Sentinel Group” Warren continues. “This partnership is only for firms who want or need a one stop solution. It is not mandatory. All deals negotiated with our Legal Intake partner firm will be between them. The Sentinel Group will continue to provide the best in national performance-based advertising for firms who only need that aspect of case acquisition.”
In an effort to lower the cost of overall case acquisition, law firms can now participate in revenue share and referral fee arrangements under this partnership. This will allow firms to garner significantly more cases than previously available. Additionally, it allows a law firm to do what it does best, which is litigate or be co-counsel, and leave the advertising and case acquisition process to professionals who specialize in that.
